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Practical notes on digitalizing beauty institutes and gyms.

A phone screen with a message being written.

Appointment reminder templates that actually reduce empty chairs

Eleven reminder templates for a salon, the timing that makes them work, what has to be true before you may send them, and the four details that turn a reminder into a reply you have to answer.

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Booking website8 min read
Add a booking link to your Google Business Profile, and keep it working
Most people find a salon on Google and decide there. Here is how to put a booking link on the profile, what Google requires of that link, and why the button quietly disappears.
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Real cost9 min read
Switching salon software: run the export test before you cancel
A fifteen-minute test tells you today whether leaving your salon software will be simple or painful. What your provider owes you at the end of the contract, what an export has to look like, and the four assets that never appear in one.
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WhatsApp assistant9 min read
WhatsApp auto-replies for a salon, and the reminders they will never send
An auto-reply answers whoever writes to you. A reminder answers your calendar. Five templates you can paste today, the nine messages that need a calendar behind them, and the opt-in rule that decides whether you may send any of them.
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Booking website10 min read
Salon booking website: what it needs before it can hold an appointment
Your site, your Instagram and your business listing all send people somewhere. Only one of them can hold an appointment. What that takes, what you are paying for, and how to check you own the address.
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Our articles

Appointment reminder templates that actually reduce empty chairs

Add a booking link to your Google Business Profile, and keep it working

Switching salon software: run the export test before you cancel

WhatsApp auto-replies for a salon, and the reminders they will never send

Salon booking website: what it needs before it can hold an appointment